Completed to great fanfare this flagship store is a double storey retail environment which engages the shopper with unique sensations in both the shopping experience and the building. Coupled with a New York warehouse style each floor is linked by a unique, rarely used material of mirrored stainless clad on the staircase which appears seamless. Lavish use of materials such as timber work, brickwork and glass features add to the appeal of this unique environment. Each dressing room is specifically brand built to take the shopper into another world featuring Lee, Nudie and Converse among others. Two enormous LED screens add to the experience whilst the senses are heightened with the specially designed General Pants scent wafting through the store. The innovative design for this store was delivered in a 6 week timeframe which originally was planned for an 8 week turn around. The client was ecstatic at the end result of making the challenging design come to life in a timeframe that seemed impossible at the outset.
23rd March 2010 - Surf Dive n’ Ski - Mid City, Sydney, NSW opened
The rustic beach house façade and interior transport the shopper to a world of surf away from the waves. The raw timber evokes warmth.
23rd March 2010 – Forever New - Mid City, Sydney, NSW opened
The spectacular rotating dais in the front display of this store is a welcoming entrée of what lies ahead to a store featuring 3 crystal chandeliers, LED signage, black glass features and 3 LCD screens in portals. The L shape, corner store features expanses of glazing to enhance the product that lies within. Completed in just 4 ½ weeks (originally planned for a 6 week turnaround) it displays the commitment and industry expertise of Storepro to finish on time to customer satisfaction.
28th May 2010 - Forever New - Perth, WA Flagship store opened
This store continues the Forever New expansion across Australia as a leading fashion brand. The clean spacious lines, great lighting and modern fixtures compliment the special features such as the chandeliers, LED signage and unique fixtures sourced by Storepro’s procurement and fixtures department.
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